Doing business with the government requires the same thing as entering any other market: You have to know the customers and understand what they need. Wouldn’t it be nice to have a little help?
This one-hour webinar is designed to help Iowa businesses appreciate the value of initial and ongoing market research in their pursuit of government sales. The session will provide a framework to help companies locate and define their top targets and learn what those government agencies are buying.
Attendees will discover resources available for market research and get assistance in marketing to government customers. By the end, you’ll have a meaningful starting point if you want to follow up with a one-on-one discussion about specific market research assistance.
Prerequisite: It is recommended that you participate in GovCon 101, or have had a one-on-one meeting with a CIRAS government contracting specialist prior to attending this session.
For more, contact Melissa Burant at firstname.lastname@example.org.
This webinar pertains to doing business with the American government.